Why I Invest in Consumer Product Startup Companies

When I first considered investing in startups earlier in 2014 I took stock of what I liked and disliked about early stage companies.

First and foremost, I eliminated digitally based technology companies. I have had personal experience and some modicum of success in consumer product manufactured products as well as e-commerce. The e-commerce company focused on consumer and household products so it was mostly an extension of my previous business experience.

Consumer product and service startups are often overlooked by venture capital firms as they don't provide sufficient parabolic return on investment that digital innovations provide. Yet a combination of passionate founders and a disruptive business model can combine to beat the market and provide an attractive return for pre-revenue and early seed angel investors like myself.